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Study: Marketers, consumers discover mobile apps
San Francisco – Marketers and consumers are both discovering mobile apps in a big way.
According to the second Mobile App Advertising Trends Report from marketing technology provider Kenshoo, marketers increased their investment in mobile apps 293% in June 2015, compared to the same period a year earlier.
This increased investment followed a 346% increase consumer mobile app installs and 32% increase in click-to-install rate.
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Study: Retailers can’t perform crucial marketing task
Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

