Amazon launches Amazon Giveaway

Seattle – Amazon.com keeps on rolling out new products, technologies and services. The latest is Amazon Giveaway, a new self-service tool designed to modernize radio giveaways.



Everyone from authors, aspiring artists, non-profits, brands, bloggers, social media gurus and more, can now use Amazon to create a giveaway, choosing prizes from millions of eligible physical items. Amazon Giveaway is an intuitive tool that allows anyone to create and host their own giveaway, to generate awareness and reward their audiences.



“The idea of running giveaway promotions is easy,” said Steve Shure, VP consumer marketing.. “They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities, which makes the reality of running one hard. Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners.”



Anyone who wants to host a giveaway can get started at Amazon.com/giveaway or visit Amazon to find the eligible item they would like as a prize and click “Set up a giveaway” near the bottom of the product detail page. From there, the host determines the giveaway details, enters custom content and decides whether prizes will go to many entrants or to the first few entrants. Hosts receive a unique link that they can share with their audiences how, when, and where they choose.



Eligible prize items are shipped and sold by Amazon.com. As many as 50 prizes can be awarded per giveaway, with a total value of up to $5,000. In celebration of Amazon Giveaway, Amazon and participating brands plan to run hundreds of giveaways across social media channels.