Simon to rebrand Livermore Premium Outlets as San Francisco Premium Outlets

Livermore, Calif. -- Simon announced that its Bay Area outlet shopping center, Livermore Premium Outlets, will be rebranded and named San Francisco Premium Outlets in conjunction with a major expansion.



The 512,000-sq.-ft. center is located in the affluent East Bay area of northern California and features 130 designer and name brand outlet stores, including Armani, Barneys New York, Bloomingdale's Outlet, Burberry, Cole Haan, DKNY, Elie Tahari, Kate Spade New York, Last Call by Neiman Marcus, Polo Ralph Lauren, Prada and Saks Fifth Avenue Off 5th.



The center opened in 2012 and is currently undergoing a significant expansion to add 185,000 sq. ft., opening on Aug. 13.



"The new name better reflects that residents from the entire Bay area as well as visitors from all over the world are shopping and enjoying the superior mix of merchants that is offered by San Francisco Premium Outlets," said Stephen Yalof, CEO of Premium Outlets. "The rebranding of the center will also serve to further highlight the exciting additional merchants and amenities that are being added as part of the current expansion."