Marketing Tactics

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

New York -- The fast-growing Michael Kors has opened its largest and most comprehensive location to date, a three-story, 22,000-sq. ft. flagship in the Soho section of Manhattan. The store features the debut of the men’s collection in the brand’s own retail stores, with the first-ever in-store presentation of men’s shoes and and an entire floor dedicated to accessories, and the first dedicated Michael Kors shoe salon. Huge, floor-to-ceiling video screens, set on all three floors, help bring the products to life.

Beverly Hills, Calif. -- Adult retail operator Hustler Hollywood is taking advantage of the traffic surge expected by the Valentine's Day weekend release of Universal Pictures' "Fifty Shades of Grey." The retailer announced that select locations will open their doors on the morning of Feb. 13 and remain open round-the-clock until end of business on Valentine's Day.

A perfect storm is brewing for risqué product sales with Valentine’s day falling on a Saturday and coinciding with the release of the erotic film Fifty Shades of Grey.

Just as retailers such as Toys “R” Us, Kohl’s and Target offer extended hours ahead of Christmas, the 13-unit Hustler Hollywood chain is viewing this weekend’s confluence of events as a major sales opportunity.

Every time a retailer files for bankruptcy I am reminded of a harshly appropriate comment Jay Leno made in a monologue years ago after an icon of American retailing succumbed to market forces.

Montgomery Ward (remember them?), a company with an illustrious history that had a tremendous influence on the evolution of the retail industry, filed for bankruptcy in 1997 and was later liquidated.

New York -- Shoppers will be opening both their hearts and their wallets this Valentine’s Day. According to a new study from IBISWorld, total holiday spending will increase 3.8% from 2014, to $139.70 from $134.56.

Revenue from candy is expected to rise 3%, and will maintain its position as the category with the most consistent growth over the past five years. This segment’s popularity is due to its easy availability and its varied pricing based on the manufacturer and quality of ingredients.

Petco is leveraging the power of its multichannel capabilities to educate its shoppers about pet nutrition.

The retailer is launching an initiative focused on the importance of proper nutrition for pets.

Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.