Marketing Tactics

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

The introduction later this month of an exclusive new beauty brand backed by a high profile celebrity is seen broadening Walgreens' appeal with a key shopper segment.

Walgreens has teamed up with actress Eva Mendes and beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.

Austin, Texas – The husband or boyfriend who forgets to buy Valentines flowers until late in the day Feb. 14 now has a safeguard. Whole Foods Market and the Instacart grocery delivery app are offering Valentine’s flowers delivered in as little as one hour across 15 major U.S. metros.

The CVS Health Foundation is making a $5 million five-year commitment to the Campaign for Tobacco-Free Kids to launch a new grant program.

Through the “Making the Next Generation Tobacco-Free” program, the CVS Health Foundation will partner with Tobacco-Free Kids to provide grants to organizations committed to implementing public health strategies to reduce youth tobacco use and exposure to secondhand smoke.

ECRM compared retail circular advertising in January 2014 vs. January 2015 and noted trends occurring across top retail chains. Target boosted circular pages used in January 2015 by 18%. Get Fit, Choose Well Eat Well, and Baby circular themes were seen at Target Y/Y. Target added a “Halftime Spread” theme Wrap section in the pre-big game circular featuring PepsiCo products and private label snack foods.

James Peters held key leadership roles at Office Depot, Staples and Ross Stores but now the veteran operator is in a new role at a company giving new meaning to e-commerce.

Peters was named president and COO at San Francisco-based Delivery Agent where he had served on the board since last October. Delivery Agent’s business model is to turn viewers into revenue generating customers for brand and media companies.

Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.

Lowe's is helping to fulfill the makeover wishes of 515 schools in 46 states with money for improvement projects.