Fort Worth, Texas – RadioShack, which came to the brink of disappearing earlier this year, will see its brand continue to live on thanks to new financing.
General Wireless Operations Inc., doing business as RadioShack, has completed new financing totaling $75 million, consisting of a $50 million asset based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.
This financing will allow the company to continue investing in and improving the brand by enhancing its in-store experience, delivering a new product mix and developing its partnership with Sprint in building out more than 1,000 "Sprint Stores at RadioShack" in locations across the country.
During the past three months, RadioShack has taken several steps to revitalize the brand, renovating many of its stores, updating and streamlining its inventory, and launching new marketing campaigns along with several other initiatives. The company has formed exclusive partnerships with new manufacturers, allowing them to sell technology products not available in other stores. In addition, RadioShack's partnership with Sprint gives its customers access to mobility leasing plans and mobility devices.