It’s money that matters for back-to-school shoppers

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.



A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.



Highlights of Staples 2015’ Back-to-School Parents Survey include:



• 53% of respondents say the best time to purchase school supplies is one month before school starts;

• 78% buy their school supplies only or mostly in-stores;

• 62% shop for a mix of fun and function; and

• 61% of parents of children 8-18 say children request new backpacks.