Millennial moms drawn by beacons

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.



inMarket's latest platform data reveals 38% (3.4 million of nine million total) U.S. millennial moms are actively using beacon-enabled shopping apps and are reachable via beacon proximity engagements in stores every month.



As of June 2015, there are 83.1 million millennials in the U.S., outnumbering Baby Boomers for the first time. Approximately 41 million are millennial women. inMarket reports that 20%, or eight million, U.S. millennial women are actively using beacon-enabled shopping apps on their phones each month and are reachable via beacon proximity engagements.