Petco Foundation to grant $500,000 in holiday wishes

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

Pet adopters can nominate the animal welfare organization where they adopted their pet by submitting their adoption story online at petco.com/holidaywishes. Adoption stories will be reviewed by the Petco Foundation and Halo, Purely for Pets, and the animal welfare organizations named in the winning entries will be awarded a Holiday Wishes grant.

"At the Petco Foundation we believe that Love Changes Everything. And this year's Holiday Wishes campaign celebrates the loving relationships between adopters and their pets," said Petco Foundation executive director Susanne Kogut. "A $100,000 grant will absolutely make Holiday Wishes come true for an organization that is working hard every day to save animal lives. For two years now, we have experienced tears of joy when we present the checks to the winning organizations. This year, adopters throughout the country have the power to make this happen and can share in the experience with us."

In 2014, the Petco Foundation and Halo, Purely for Pets partnered to provide half a million dollars of grant funding for 33 Holiday Wishes winners.

"Halo is proud to partner with the Petco Foundation for a third year to grant Holiday Wishes. This campaign is a fun and exciting way to reward the important lifesaving work being done throughout the country and shine a light on the joys of pet adoption," said Halo CEO Steve Marton.

The Petco Foundation plans to announce the winning stories in early December.

Petco is encouraging consumers to visit www.petco.com/holidaywishes and to join the conversation on Facebook, Twitter and Instagram by using the campaign hashtag, #HolidayWishes2015.