Marketing Tactics

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

Nordstrom will debut several new features when it opens on October 2 in Minnetonka, Minn., including “girlfriend” fitting rooms, which offer more space so that friends can try items on in the same room, and a beauty format that allows customers to select items from store shelves themselves, reports the Minneapolis/St.Paul Business Jounal.

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Gap plans to expand the training program it offers to its women garment workers oversees, aiming to educate at least 1 million women by 2020.

The program, called P.A.C.E. (Personal Advancement & Career Enhancement), launched in 2007 and gives women garment workers access to a curriculum up to 80 hours long in up to nine areas, from communications skills, financial literacy, stress management, problem-solving and decision-making.

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Enterprise is launching. The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.

A strong roster of rock icons is coming to Lucky Brand stores and wholesale customers thanks to a licensing deal with Epic Rights.

Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and CBGB.  The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online beginning in spring 2016.

Whole Foods Market says it is slashing more than 1% of its workforce in an effort to lower prices for its customers and invest in technology upgrades, as the company fights against increasing competition in the organic grocery space.

Lane Bryant is teaming up with the American Cancer Society on an omnichannel campaign to raise money for breast cancer research.

Since 2012, Lane Bryant customers and associates have contributed $1.4 million dollars to the American Cancer Society's Making Strides Against Breast Cancer campaign. The brand says it aims to increase the 2015 contribution by 21% for a total contribution of $2 million dollars in 4 years.