Survey: No online option means no customers

Retailers who do not offer an option for online or mobile shopping may find their customers opting out.



A new survey of U.S. and Canadian consumers from MasterCard, “The Psyche of Shopping,” shows that consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%).



In addition, North American consumers cited security as the top reason for not shopping, online or via mobile app (50%), followed by discomfort with sharing payment information online or on mobile (49%). Moreover, males are more likely to express concerns about security (58% compared to 45% of females) and being uncomfortable with sharing their payment information online/via mobile (55% compared to 46%).



The survey also asked consumers what specific locations they have been in while mobile shopping. Some of the answers were quite interesting.

They included:



In bed: 37%

At work: 26%

In the bathroom: 24%

At a restaurant: 15%

In the shower: 4%

At a funeral: 2%