Marketing Tactics

Lane Bryant is all about changing the conversation regarding plus-size fashion and thanks to the efforts of a dozen design students the retailer is interpreting what that means for shoppers.

Photo: Julie Bierman, left, with the Army & Air Force Exchange Service, and Jennifer Dilts, right, with Dollar General will be honored at the upcoming NCA annual meeting.

Highland Village, Texas -- Trademark Property Corp., the operating partner for The Shops at Highland Village located in Highland Village, Texas, announced Torchy’s Tacos has signed a lease for 5,262 sq. ft. at the recently renovated shopping center. In addition, Runway Seven’s flagship store will relocate this spring to a larger space.

A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

Macy’s is looking to inspire shoppers once again this February with promotional events tied to the American Heart Association’s Go Red For Women campaign.

A timely acquisition helped Coach Inc.’s post a sales gain in the second quarter — its first quarterly increase in 10 quarters.

The handbag and accessories retailer’s total sales increased 4.0% in the quarter ended December 26, to $1.27 billion, up from $1.22 billion in the year ago period.

Conservative spending behaviors that made 2015 a challenging year for consumer packaged goods companies will remain intact for 2016, according to IRI, but there will be pockets of growth available to those who capitalize on 10 trends.