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Target adds A-Lister brand to beauty aisle


With award season here, Target is hoping shoppers will want to get the red carpet look of their favorite celebrities.

The retailer announced it has begun carrying a favorite skin care line of A-Listers: Embryolisse. The premium assortment features high-end masks, firming creams and cleansing milks that specialize in anti-aging and deep hydration.

Beauty devotees will be especially thrilled to see the brand’s famous Embryolisse Lait-Crème Concentre on Target shelves, as this is a go-to product for celebrity makeup artists like Kindra Mann, who preps red carpet-regulars Maisie Williams, Kaley Cuoco and Busy Philipps for the spotlight. The multi-use moisturizer combines shea butter and coolng aloe vera for an elixir that’s perfect for Kindra’s red-carpet-ready toolkit.

In fact, Kindra used Lait-Crème Concentre to prep Game of Thrones star Maisie’s glam look at this past weekend’s SAG Awards, and we were there for a behind-the-scenes peek at Kindra getting Maisie ready for her big moment.

“I use the Embryolisse Lait-Crème Concentre cream as a magic correcting tool for eyes and lips,” Kindra says. “Dab a pointed cotton swab into a small amount of the cream to create a magic wand that can be used to clean up the eye or to straighten out that perfect winged liner. You can also use it around the mouth to define and shape any lipstick that may need correcting.”

To read more about the new beauty line at Target, click here.

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