Retail circular advertising trends, February 2016
Market Track compared retail circular advertising in February 2016 vs. February 2015 and noted trends occurring across top retail chains.
Kohl’s added four comparable circulars in February 2016, promoting mainly short duration sales like “50% Two-Day Sale,” “Doorbusters,” and “Make a Point to Shop.” They attempted to leverage their rewards program with 3X the points during the “Make a Point to Shop” sales.
Walmart’s February 2016 print tab was released on January 20th, and provided shoppers with “Big Game,” “Lent,” “Valentine’s Day,” and “Happy Tax Refundays” messaging.
Target began February 2016 with half-time snacking promotional wrap pages in the first week of the month, followed by Valentine’s Day-themed promotions in week two. Baby and Infant promotions were seen at both Walmart and Target year over year. Target offered a $25 Target GiftCard™ on $100 baby purchase.
Kroger ATL ran a seafood sales event the second week of February this year and last year, and supported the event with a “We season and seal it, you take and bake it” service. These seafood pages used Kroger.com/SustainableSeafood messaging as well. Kroger ATL used an additional full page to promote a Game Day theme this year, which replaced the Valentine’s Day page promotional page from February 2015.
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