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Marketing Tactics

  • Study: Halloween spending breaks glass ceiling

    It’s no trick: Halloween spending is at an all-time high.   As Americans continue to splurge on their favorite candy and costumes in preparation for the upcoming Halloween season, the National Retail Federation’s annual survey reported that spending is expected to reach $8.4 billion — the highest level in the study’s history.  

  • Macy’s accelerates beauty push with on-demand home services

    Macy's is revving up its beauty offerings with at-home beauty and treatment services.   The department store retailer is partnering with beGlammed, an on-demand beauty service that delivers hair and makeup to the customer’s front door. The deal will utilize beGlammed’s network of more than 1,200 stylists in 22 U.S. markets. Customers will be able to book a variety of beGlammed services, from a touch-up to bridal makeup, on macys.com/beglammed.com.  Prices will range from $25.00 to $185.00.  

  • Off-price retailer launches credit card program

    Century 21 Department Store is getting into the private label credit card game.   The off-price retailer is collaborating with Alliance Data Systems to launch the brand’s first private label credit card. By connecting customized rewards and benefits to the payment card, the retailer expects to drive engagement and brand loyalty.   

  • Now Trending: Online’s impact on store sales is vastly overstated

    The narrative is well established: Online sales are rising dramatically and having a major impact on brick-and-mortar retailers. The facts, however, are not quite so cut and dried. Internet sales still account for a remarkably small overall percentage of U.S. retail sales. A quarter century after Amazon’s first shipment was mailed, the Web accounts for less than 9% of U.S. retail sales. With sales of $500 billion, Walmart alone is the equivalent of six Amazons.  

  • New England retailer closing stores early for presidential debate

    The CEO of Jordan’s Furniture wants folks to watch the upcoming presidential debate, which is scheduled for Sept. 26 from 9 p.m. to 10:30 p.m. EST.  

  • Target’s start-ups make their pitch

    Eleven retail tech startups took the stage at Minneapolis’ Orchestra Hall on Tuesday in front of nearly 1,000 people. The goal? Deliver the pitch of a lifetime.  

  • Study: Shoppers willing to increase order to qualify for free shipping

    Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.   That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.  

  • Report: Five insights about the shifting retail calendar

    This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day.   
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