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Staples tries new holiday promotional strategy
Price match guarantees and claims of fantastic deals have become passé, so Staples is employing a new promotional tactic this holiday season that speaks directly to its core customer.
Staples is making the same claims as virtually every other retailer about its great deals, convenient shopping and omnichannel capabilities. However, to take those claims a step further in a way that speaks to its core customers, Staples has created a limited duration promotion it’s calling the “Business Savings Event.”
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Is Primark the Next Big Thing?
Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard, one that has largely redefined the U.S. apparel retailing landscape.
From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight announced locations.
