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Marketing Tactics

  • Sailmaker dropping anchor on Fifth Avenue

    One of the world’s largest sail manufacturers is sailing into Manhattan, but it won’t be selling its award-winning sails.   North Sails will open its third retail store on Nov. 16, in Manhattan. The company opened its first store in August, in Annapolis, Md., followed by a location in Newport, Rhode Island.  

  • Sure sign of the holidays

    Lord & Taylor takes customers on a whimsical winter journey in the 79th annual holiday window display at its Manhattan flagship on Fifth Avenue.    With an Enchanted Forest theme, the five windows portray scenes of a winter wonderland and are filled with 34 hand-sculpted holiday animals. Each vignette is enhanced with over 350 square feet of LED walls. The store’s façade features more than 9,000 ft. of mixed garland, foliage, twinkling lights and holiday music      

  • Singles Day: Alibaba reports record sales, but growth slows

    The 24-hour Chinese shopping mega-event known as Singles Day brought in record numbers for the country’s e-commerce giant, Alibaba. But it appears that the growth rate is decelerating.    Alibaba Group Holding Limited reported that the total amount of goods and services sold by vendors (known as gross merchandise volume) over its e-commerce sites rose 24% to a record $17.8 billion this year. Last year, by contrast, sales on Alibaba platforms increased 60%.  

  • Analysis: Holiday sales should increase, but profits will stay flat

    Holiday retail sales should increase 2% to 4% over last year but retailers should not be expecting a similar profit boost.   That’s the view of Purdue University retail management expert Richard Feinberg who expects retailers will lose pricing power due to online competition.  

  • Starbucks goes for safety in numbers with its annual holiday cup

    Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

  • Alibaba off to blistering start on Singles Day

    Chinese shoppers were so eager to participate in Singles Day that they purchased more in the first hour than the entire 24-hour event in 2013.   Specifically, more than $7 billion of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces within the first two hours of the 2016 “11.11 Global Shopping Festival,” according to a company statement. The annual shopping event kicked off at 12 a.m. China Time, on Nov. 10.  

  • Lower costs helps Kohl’s beat Street in Q3

    Kohl’s Corp. reported a better-than-expected quarterly profit amid expense controls that helped make up for lower sales.   The chain reaffirmed its full-year profit forecast.   Kohl’s net income rose 21.7% to $146 million, or 83 cents per share, in the third quarter ended Oct. 29. Excluding items, Kohl's earned 80 cents per share.   Sales decreased 2.3% to $4.33 billion from $4.3 billion in the year-ago period. Same-store sales fell 1.7% during the quarter.

  • Wayfair expands virtual reality app portfolio

    Wayfair is so bullish on virtual reality that it launched its second app — a solution designed to guide shoppers through virtual showrooms.   Available on Daydream, Google’s mobile VR platform, Wayfair’s IdeaSpace app enables consumers to explore a variety of uniquely designed spaces, and shop their favorite finds in an interactive setting. IdeaSpace was built by Wayfair Next, the company’s internal research and development team, using Google’s virtual reality technology.   
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