Marketing Tactics

Design Within Reach, which specializes in modern furniture and accessories in the world, is expanding its retail portfolio.   The company opened a 12,000-sq.-ft. store at Westfield Garden State Plaza, Paramus, N.J. The new space features a grand glass atrium entrance, a private VIP valet service and a Chilewich shop-in-shop.     

As more shoppers become victims of “porch piracy,” they are changing they way they shop — and receive — online orders.   This message was delivered in a new study from Vivint Smart Home, a smart home services provider in North America. The study, which is based on 2,000 people, explores the far-reaching impact of the porch piracy phenomenon — an issue that has affected 23 million Americans, according to a separate study from Princeton Survey Research Associates International.  

Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

Macy’s is expanding its off-price concept, Macy’s Backstage, in a pop-up format.   In a test, the department store retailer is placing Backstage pop-ups in 45 existing Macy's stores in time for the holiday shopping season, the Cincinnati Business Journal reported.  

Ikea has brought the horrors of the Syrian civil war home to customers at its flagship in Slependen, Norway.   In a joint fundraising effort, the Swedish home furnishings giant, in partnership with the Norwegian Red Cross, has recreated the small, unfurnished apartment of a Syrian mother and her children in the middle of the store. The space is based on a real-life apartment in Damascus, according to CNN.   

Whole Foods Market is upping its game.   In the face of growing competition, the supermarket chain has been adding restaurants, bars and tap rooms to its stores, reported The Orange County Register.    In select locations in California, Whole Foods is adding in-store outposts of a popular fast-casual eatery, Mendocino Farms, to its stores.   

Shopko, in partnership with First Bankcards, is launching its first private label credit card program.   The new Shopko Credit Card, which can be used at any Shopko throughout the United States, will offer discounts, periodic deferred interest promotional financing offers and automatic gift card rewards, in addition to in-store instant approval.   

Barneys New York is charting a different course this holiday season.   The luxury retailer is known for its satirical, often outrageous holiday window displays. But this year Barneys’ windows, in response to what it called “the world's current climate of chaos and divisiveness,” will be built around the themes of love, peace and joy.