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Report: Popular online brand to open brick-and-mortar stores


The online retailer credited with disrupting the mattress category may be moving into the physical space.

Casper, which delivers its mattresses folded in a box, has plans to open a fleet of physical stores, according to help wanted ads placed on its website, according to the New York Post.

The company is hiring a director of retail to “build, launch our retail store fleet,” a director of wholesale and a hospitality partnership manager, among two dozen other positions around the world, according to help wanted ads posted on a job site, the report said.

The two-year-old startup has ventured into brick-and-mortar by opening pop-up stores in Los Angeles, London and, most recently, in downtown Manhattan, at 106 Spring Street.

In July, Casper entered into a deal to sell its products in West Elm stores.
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