Furniture giant opens first-ever retail store

Furniture manufacturer Herman Miller continues its transformation from a maker of modern office furniture to a lifestyle brand with the opening of its first retail store.



The 6,000-sq.-ft. Herman Miller store is located on the ground and second floors of Herman Miller's flagship building on Park Avenue South in Manhattan. The building houses corporate office space for Maharam, Design Within Reach, and Geiger — all Herman Miller owned companies — along with commercial showrooms for Herman Miller and Geiger.



The new store is designed to offer consumers the opportunity to connect with Herman Miller through a new channel.



"In addition to growing the Design Within Reach studio footprint and our global e-commerce platform, having our own physical retail presence in a major U.S. market will further cement Herman Miller's position as a premium lifestyle brand with unrivaled multi-channel capabilities,” said CEO Brian Walker. “Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way."



The store's floorplan is laid out as a modern home, with rooms that demonstrate problem-solving designs for living, working, dining, socializing, and sleeping. The display and inventory blend current and vintage Herman Miller furniture, lighting, and accessories with a curated set of complementary products from likeminded vendors and skilled artisans from around the world.