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Marketing Tactics

  • Report: Big Lots working on 'fun' new store design

    Big Lots is looking to attract shoppers with more than deep discounts.   The retailer is working with Big Red Rooster, Columbus, Ohio, and Alloy, Westerville, Ohio, to develop a store of the future, according to a report in The Columbus Dispatch.  

  • Report: Last-minute shopping boosts holiday spending

    Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    

  • L’Occitane ups technology in New York City flagship

    L’Occitane has gone high-tech in its New York City flagship.   Located in the Flatiron District of Manhattan, the renovated store seeks to addressing the demands of today’s shoppers for immediacy and information while also channeling the rich heritage and culture of the brand’s Provence, France, roots.     

  • British online fashion retailer makes bid for Nasty Gal

    Los Angeles-based Nasty Gal, which filed for bankruptcy protection in November, may soon have a British owner.   Boohoo.com is bidding $20 million (£16.3 million) for the brand and its customer databases as the “stalking horse” candidate. Based in Manchester, England, Boohoo specializes in fast-fashion and targets teens and young women, the same audience as Nasty Gal.      

  • Generation Z leads the omnichannel parade

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the U.S., lending some spark an otherwise flat “omnishopping” environment.  

  • Plenty of people shopped on Christmas Day

    Nothing like doing a little shopping as presents are being unwrapped.   E-commerce traffic volume on Christmas Day shattered all previous records according to Verizon Enterprise Solutions’ Holiday Retail Index report.   The report finds that traffic continued to build into the Christmas weekend, and reached feverish pitch on Christmas Day which also coincided this year with the first full day of Hanukkah.   

  • Instagram hits 600 million members

    Instagram’s rapid growth should be music to retailer’s ears.   The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.   

  • Report: J.C. Penney test deeper dive into appliances

    J.C. Penney is testing a category more typically associated with Home Depot or Lowe’s than a department store: heating, ventilation and air-conditioning systems.    According to a report by Dallas Morning News, the test is being done in partnership with Trane, an HVAC company, and includes a display of the HVAC service near the major appliances at a few locations.
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