Marketing Tactics

Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.

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PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Design firms and in-house retail design teams from around the globe are invited to submit projects for the Retail Design Institute’s 45th annual international store design competition.

The competition celebrates exceptional retail experiences across more than 20 categories from full-line department stores and specialty shops to restaurants and pop-ups. In addition, a single "Store of the Year" will be chosen from among the winning entries.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Barnes & Noble posted disappoint results for its second quarter, but sounded a positive note about holiday sales.

The company posted a wider-than-expected loss of $39.2 million, or 52 cents per share, for the quarter ended October 31, compared to a profit of $12.3 million, or 12 cents per share, a year ago.

Losses, adjusted to account for discontinued operations and severance costs related to the spinoff of its college bookstore division, were 28 cents per share.

Roosevelt Field in Garden City, New York, is offering shoppers an up-close look at some unusual and pricey holiday gift suggestions.

The center, owned by Simon, has teamed up with Neiman Marcus for the first ever Neiman Marcus' 2015 Fantasy Gifts public installation.

Big Lots narrowed its loss in the third quarter as the retailer attracted more shoppers to its stores with new merchandising and marketing strategies.

For the period ended Oct. 31, Big Lots reported a loss of $1.5 million, or 3 cents a share, compared with a loss of $3.4 million, or 6 cents, a year earlier. Same-store sales increased 2.6% Revenue edged up less than a percentage point to $1.12 billion.

For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

Fast-growing teen retailer Five Below grew even faster in the third quarter, as the company reported an increase in same-store sales and raised its outlook.

For the period ended Oct. 31, same store sales increased 4.8%. Net sales increased by 23% to $169.7 million from $138 million in the third quarter of fiscal 2014. Net income was $4.3 million, compared to $3.3 million. Diluted income per common share was 8 cents, compared to 6 cents per share in the third quarter of fiscal 2014.

Big Lots narrowed its loss in the third quarter as the retailer attracted more shoppers to its stores with new merchandising and marketing strategies.

For the period ended Oct. 31, Big Lots reported a loss of $1.5 million, or 3 cents a share, compared with $3.4 million, or 6 cents, a year earlier. Same store sales increased 2.6% Revenue edged up less than a percentage point to $1.12 billion.