Marketing Tactics

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.

SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.

Target Corp. has opened a 16,000-sq.-ft. space in New York that is part store and part holiday playground — and a testing ground for merging physical and digital retailing.

Custom-built LED displays enhance the atmosphere at Irish fast-fashion retailer Primark’s first U.S. store, at Downtown Crossing in Boston.

The displays are integrated into high visibility locations throughout the store, blending into the environment and highlighting key features of the Primark brand. The displays are designed to attract shoppers, present current trends and provide store information in a hip, stylized fashion.

ICSC’s 2015 New York National Conference & Deal Making show is on track to set an attendance record, with approximately 10,000 dealmakers estimated at the event, outstripping the previous peak of 9,600 attendees set in 2014 and spurring the event’s planners to explore options for adding space in future years.

Target is back to its old marketing tricks in New York City this holiday season with a16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.

According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space."

Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]