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Instagram hits 600 million members


Instagram’s rapid growth should be music to retailer’s ears.

The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.

This expanded membership enables retailers to reach even more potential shoppers within the social media channel, especially as the social network adopts more retail-specific programs. For example, in November, Instagram added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.

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