Report: J.C. Penney test deeper dive into appliances

J.C. Penney is testing a category more typically associated with Home Depot or Lowe’s than a department store: heating, ventilation and air-conditioning systems.



According to a report by Dallas Morning News, the test is being done in partnership with Trane, an HVAC company, and includes a display of the HVAC service near the major appliances at a few locations.



The move follows Penney’s launch of an expanded appliance department in 500 of its stores this year. The initiative was spearheaded by CEO Marvin Ellison, who joined Penney from Home Depot.



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