Trendy online sneaker brand eyes physical stores

Following in the footsteps of Warby Parker, Bonobos and the like, another online startup is ready to plant some brick-and-mortar roots.



Brooklyn, New York-based sneaker brand Greats plans to open at least 10 locations over the next two years, according to The New York Business Journal.



The retailer, which features retro and lifestyle kicks, is signing short-term leases ranging from three months to one year, and each location will be positioned as “a community hub for sneaker lovers,” the report said.



It’s a bold move for Greats, especially at a time when established brands are closing stores. The company is backed by Resolute Ventures with roughly $4.5 million raised between a seed round and Series A, according to The New York Business Journal.



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