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Casual clothing and workwear retailer expands

Duluth Trading Co. has hit a milestone of sorts.

The Belleville, Wisconsin-based clothing retailer has opened its 20th location, in Warwick, Rhode Island.

“Opening our 20th retail store in Warwick is a milestone for Duluth and it is also the fourth location in the eastern U.S. to serve our largest concentration of customers,” said Stephanie Pugliese, CEI Duluth Trading.

Duluth is on a roll. The company started out as a catalog and online business, and opened its first store in 2010. While the vast majority of its sales still come from its direct channels, the brand plans to rev up its brick-and-mortar growth during the next several years.

The retailer will open eight to 10 stores in 2017. In May, it will open its first location in Ohio, in West Chester.

Duluth Trading sells casual apparel, work wear and accessories for men and women. Each store has its own theme, with displays, photos and other objects that honor hardworking men and women — both past and present. All of its products are exclusive.
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