Home furnishings giant to open flagship in New York

Pottery Barn is bringing its new store concept to the city where it all began.



The retailer, a division of Williams-Sonoma, will unveil a 17,000-sq.-ft. flagship on September 8, 2017, in Manhattan's Flatiron District. (The first Pottery Barn store opened in 1949 in the West Chelsea section of lower Manhattan.)



The new store is located in a landmark building constructed in 1904. The building is representative of New York’s Beaux-Arts movement, and features original columns and adorned ceiling accents.



The interior reflects Pottery Barn’s new store concept, and will feature local partnerships and exclusive products and services. These include "Design Crew," a new design services initiative that enables customers to work with a team of designers who will help them find the right products and services across all eight Williams-Sonoma brands.



The store will also offer a selection of one-of-a-kind vintage items hand-selected by Pottery Barn, with new ones continually being added. In-home installation services including, room painting, drape installation, gallery wall hanging and more will be available.



In addition, the flagship will be Pottery Barn's first location to offer a new design initiative called The Package Deal – Home in a Box. It offers a curated menu of furniture pieces that make up the foundation to a well-designed bedroom or living room, with packages starting at $1,000. Each season, the room offerings will vary as different products and pricing tiers are introduced.



"The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began,” said Marta Benson, president of Pottery Barn. “The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun."



Pottery Barn has 203 stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site. Williams-Sonoma's other banners include Williams Sonoma, Williams Sonoma Home, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation, and West Elm.