Jeweler makes stylish debut on Chicago's Magnificent Mile

David Yurman has opened his first boutique on Michigan Avenue in Chicago.



Conceived by the Yurmans, the 3,250-sq.-ft. space reflects the brand's aesthetic and the family's unique artistic expression, and has a two-story historical façade that was maintained and restored to its original condition. The entrance lobby features a heritage wall that visually narrates the Yurmans' journey from art to jewelry with examples of David's early sculptures and wearable art pieces alongside more current designs.



The interior was inspired by the colors of the brand's most iconic gemstones and the hues in Sybil Yurman's paintings that hang throughout the space. The store's focal point is the central display column, featuring six cylindrical vitrines placed around a pillar of metal rods, reminiscent of the metal strands used in the crafting our jewelry. This feature acts as a focal display for the brand's most iconic pieces, and invites patrons to meander through the space. In the main area, violet motifs that were hand-applied over white gold leaf on decorative panels offer a subdued elegance.



Other distinct features include a men's jewelry area and a private salon. The men's area has a distinctly masculine feel created through the use of darker materials and found objects.