The mattress wars are heating up
There's more disruption in the mattress category at retail.
West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.
As of this week, Leesa’s mattress will be rolling out into 80 plus of West Elm’s stores across the country. The brand will also be sold on the company's website.
“Leesa’s mission is to provide a better place to sleep for everybody through thoughtfully designed and crafted products that meet the highest standards of overall social and environmental performance, transparency and accountability,” said Leesa co-founder and CEO David Wolfe. “After beginning our journey as an online-only company, we are thrilled to bring our product to West Elm’s stores, a brand that we believe shares our same mission in measuring success not just by financial results, but by our impact on the world.”
Founded in 2014, Leesa, similar to Casper, offers a 100-day free trial and no-hassle returns. Leesa has a strong social component, and donates one mattress for every 10 that it sells, working with more than 50 homeless shelters across the nation. West Elm also emphasizes community involvement, and is committed to Fair Trade programs, and investing in local artists and designers.
In keeping with West Elm’s and Leesa’s shared commitment to community, Leesa will donate 1,000 mattresses to charitable organizations in communities where West Elm operates stores.
“We strive to help our customers make conscious purchasing decisions that not only reflect their personal style, but can also positively impact their local communities and the world,” said Alex Bellos, president, West Elm, a division of Williams-Sonoma. “We hope to offer our customers more than one way to make a meaningful difference through their purchases, whether it’s a Leesa American-made mattress, 100% organic cotton bedding or one of our many Fair Trade Certified products.”
West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.
As of this week, Leesa’s mattress will be rolling out into 80 plus of West Elm’s stores across the country. The brand will also be sold on the company's website.
“Leesa’s mission is to provide a better place to sleep for everybody through thoughtfully designed and crafted products that meet the highest standards of overall social and environmental performance, transparency and accountability,” said Leesa co-founder and CEO David Wolfe. “After beginning our journey as an online-only company, we are thrilled to bring our product to West Elm’s stores, a brand that we believe shares our same mission in measuring success not just by financial results, but by our impact on the world.”
Founded in 2014, Leesa, similar to Casper, offers a 100-day free trial and no-hassle returns. Leesa has a strong social component, and donates one mattress for every 10 that it sells, working with more than 50 homeless shelters across the nation. West Elm also emphasizes community involvement, and is committed to Fair Trade programs, and investing in local artists and designers.
In keeping with West Elm’s and Leesa’s shared commitment to community, Leesa will donate 1,000 mattresses to charitable organizations in communities where West Elm operates stores.
“We strive to help our customers make conscious purchasing decisions that not only reflect their personal style, but can also positively impact their local communities and the world,” said Alex Bellos, president, West Elm, a division of Williams-Sonoma. “We hope to offer our customers more than one way to make a meaningful difference through their purchases, whether it’s a Leesa American-made mattress, 100% organic cotton bedding or one of our many Fair Trade Certified products.”