Marketing Tactics

It is, after all, one of America’s largest entertainment venues, so Sarah Jessica Parker herself opened her new store at Mall of America.

The recommendation that consumers rely on most when it comes to driving brand awareness is decidedly low tech.

Crate and Barrel has big plans for its newly acquired boutique brand.

Digital native Rothy’s is making its move into brick-and-mortar.

Working out is getting more high-tech at Best Buy.

Line Friends, a fast-growing Asian brand based on characters from popular Japanese messaging app Line, created a customer frenzy on Saturday at the opening of its second U.S. store.

Roundel, Target’s rebooted in-house media company, is partnering with a digital ad exchange.

Retailers need to get better at anticipating consumer behavior and making provocative bets on what they will be buying tomorrow, write Accenture’s Dave Allan and Jill Standish.