Marketing Tactics

American Freight has updated its brand with a new visual identity and an integrated broadcast and digital campaign that aims to create a more fun and engaging shopping experience.

Amazon is supporting Black-owned businesses during Black History Month and throughout the year with a number of initiatives.

The event will feature a prominent cover group and drag performers.

A new survey sheds light on the value of mobile as a channel for customer promotions and interaction.

After launching its search last month, Casey’s has found its first-ever chief pizza & beer officer.

Claire’s Holdings LLC is turning to teen and tween social media celebrities for a new branding initiative.

Shoppers in Honolulu can get a blast of arctic air at the city’s outdoor shopping mall.

Higher prices proved no deterrent shoppers to Ralph Lauren shoppers in its third quarter — a period in which the luxury retailer also some help from Taylor Swift.