RadioShack expands Fix It Here service

RadioShack continues to roll out its new “Fix It Here!” service as it looks to become more relevant with shoppers.

The company announced the new mobile device repair service is now available in at least 30 stores in the Houston area. The move is part of an ongoing national rollout expected to have the service in 750 locations by year end. The service is currently offered at 650 stores.

RadioShack is looking to increase sales during the crucial holiday shopping season, and the new service is seen as a way to generate store traffic and sales.

Fix It Here, the first service of its kind from a leading national retailer, allows smartphone and tablet owners to repair cracked screens, broken buttons, damaged charging ports and other problems in RadioShack stores and most of the time in just a few hours.

"RadioShack has proudly served customers in Houston since 1965,” said Paul Rutenis, chief merchandising officer at RadioShack. “Houston has historically been one of our strongest markets and we're happy to now have 30 stores in the area where we can provide the expertise and service of our skilled Fix It Here technicians."

RadioShack's global retail network includes more than 4,400 company-operated stores in the United States and Mexico and more than 1,200 dealer stores in 25 countries.