New York -
J.C. Penney, Macy’s, Rite Aid, Meijer and Sears rank as the best retailers for Black Friday deals, according to a survey by personal finance social network WalletHub. The survey shows that Penney has the highest overall discount rate at 65%, while Big Lots, at 24%, and Costco, at 21%, have the lowest. WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Here is a quick summary of some of the key findings.
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Jewelry is the most discounted category, at 58%. Electronics & computers are the least discounted, at 30%.
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The overall average discount for Black Friday is 39%.
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The toys category has the biggest number of discounted items, representing 26% of all offers.
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The consumer packaged goods category has the smallest, with only 1.3% of all offers.
For more detailed findings,
view the survey.