Survey: Shoppers will find best Black Friday discounts at J.C. Penney

New York -J.C. Penney, Macy’s, Rite Aid, Meijer and Sears rank as the best retailers for Black Friday deals, according to a survey by personal finance social network WalletHub. The survey shows that Penney has the highest overall discount rate at 65%, while Big Lots, at 24%, and Costco, at 21%, have the lowest.

WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Here is a quick summary of some of the key findings.



• Jewelry is the most discounted category, at 58%. Electronics & computers are the least discounted, at 30%.


• The overall average discount for Black Friday is 39%.

• The toys category has the biggest number of discounted items, representing 26% of all offers.

• The consumer packaged goods category has the smallest, with only 1.3% of all offers.



For more detailed findings, view the survey.