Marketing Tactics

Riverside, Calif. — Farmer Boys will open its 75th fast casual restaurant in Orange, Calif., this weekend. The Grand Opening will include a ribbon cutting ceremony, burger-eating contest, Big Cheese burger giveaway and family entertainment.

The fast, casual Farmer Boys chain prides itself on using farm-fresh ingredients.

New York – Bergdorf Goodman is collaborating with Elad Group at the developer's newest luxury condominium project, 22 Central Park South. Under the partnership, the iconic Manhattan retailer has styled a model residence in the development with accessories, art work and bedding from its home floor.

Canton, Mass. --  Baskin-Robbins is launching a new online cake ordering system for customers nationwide, Online shoppers can browse through Baskin-Robbins' gallery of ice cream cakes and can create their own customizable cake by choosing their favorite ice cream and cake flavor combination.

New York -- Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

In a move to increase traffic and grow sales, Family Dollar said it added 400 products to its food offerings and reduced prices on 1,000 other items.

As part of the rollout, the operator of more than 8,100 stores enlisted the aid of television personality, author and chef Pat Neely. Plans call for Neely to participate in several special events including a recipe contest in which the challenge is to prepare a meal for four for under $15. The contest winner will receive a cooking experience with Neely at his home in Memphis.

The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.

The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.

Mia Goldwyn was named chief content officer at StyleHaul, a company that describes itself as the leading multi-platform marketing solution for fashion and beauty brands with scale.

Goldwyn joins StyleHaul, a platform with 138 million YouTube subscribers with 53 million unique monthly visitors, from Paramount Pictures. She spent 13 years with the studio and most recently served as vp of business development, digital and insurge. In her new role she will report to StyleHaul president and CEO Stephanie Horbaczewski.

New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

New York -- The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).