Three-in-10 Valentine’s purchases are mobile

Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.



You can draw your own conclusion, but lingerie purchases will see an even greater share of mobile transactions at 37%. In particular, jewelry and lingerie verticals see a 76% increase in mobile sales during the two weekends leading up to Valentine’s Day.



Health & beauty verticals also see a 52% increase in sales in the weeks leading up to Valentine’s Day as people prepare for their big night out.