Staples launches new omnichannel small business campaign Feb. 8

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.



“Staples Guy represents the thousands of committed and knowledgeable Staples associates who help small businesses succeed,” said Frank P. Bifulco Jr., executive VP, global marketing, Staples. “Like our associates, Staples Guy is an expert at helping customers and in satisfying their needs. This new campaign highlights the many ways through great products, competitive prices and excellent service that Staples delivers to small business customers each and every day.”

Click here to view the first spot.