Whole Foods, Instacart partner on same-day floral delivery

Austin, Texas – The husband or boyfriend who forgets to buy Valentines flowers until late in the day Feb. 14 now has a safeguard. Whole Foods Market and the Instacart grocery delivery app are offering Valentine’s flowers delivered in as little as one hour across 15 major U.S. metros.



Between Feb. 9 and Feb. 15, customers can log into the Instacart site or Instacart mobile app and choose from three bouquet options, then use the “notes” feature to specify their preferred color and what they would like to say on a handwritten card. Customers also choose a delivery window within one hour, within two hours, or at a scheduled time. Orders can be placed up to five days in advance.



In addition to ordering flowers, customers can use Instacart’s Valentine’s Day “aisle” to find chocolates, specialty cheeses, lotions or other romantic items, all curated by Whole Foods Market experts and available for delivery with the bouquet. All Instacart customers receive free delivery on their first order; thereafter the cost is $3.99 for two-hour delivery or $5.99 for one-hour delivery.



All the roses offered are Whole Trade, a certification-partnership program that ensures better wages and working conditions for farm workers, fair prices to producers and supports community improvement programs. Also, the roses and most tulips offered are rated under Whole Foods Market’s new Responsibly Grown program, which means they come from farms that are taking steps to protect air, soil, water and human health.



“Our idea of a perfect match is quality and convenience, and that’s exactly what we’re offering customers with our Whole Trade Valentine’s Day flowers and chocolates, plus great everyday essentials delivered by Instacart,” said David Lannon, executive VP of operations for Whole Foods Market. “This is a good example of the innovative and affordable new experiences our partnership with Instacart can offer, fulfilling the mission of making customers’ lives easier while delivering on our highest quality standards.”