In-Store Media

Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

New York -- Hip online eyewear retailer Warby Parker continues its brick-and-mortar expansion. The company has opened its 12th store to date, in Chicago’s Lincoln Park neighborhood.  

The 2,200-sq.-ft. store is Warby Parker’s first permanent location in the Midwest. It joins locations in cities across the nation, including such as New York, Miami, Dallas and Los Angeles.

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

For the second year in a row, CVS Health is teaming up with the American Lung Association to help beat lung cancer with a national in-store fundraising campaign to support Lung Force — an initiative that encourages people to stand together against lung cancer, the No.

By Jessica Lee, senior manager of mobile, HelloWorld

Specialty retailer Christopher & Banks has come up with an innovative celebration of women to drive traffic this Mother’s Day.

The retailer will solicit nominations for, and select, Amazing Women to be recognized for their selfless giving and positive impact on the lives of those around them. The first search this year will be launched in celebration of Mother's Day with nominations open through May 10.

Staples and Office Depot are celebrating National Teacher Appreciation Week with big savings for educators.

New York -- Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VF) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.

The attraction arrived in select North Face locations beginning in March in Chicago, and is now being rolled out to the company’s store in Manhattan. It transports viewers to Yosemite National Park and Moab, Utah, alongside North Face global athletes Cedar Wright and Sam Elias.