American Eagle Outfitters tests in-store impact of shopBeacon

Redwood City, Calif. --Shopping app Shopkick reported on results of its end-to-end, iBeacon compatible technology, shopBeacon, with inaugural partner American Eagle Outfitters. The teen retailer installed shopBeacon technology at over 100 locations and has tested its impact on shopper behavior over the past months.



During the initial test, some American Eagle customers received a shopBeacon message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the percentage of Shopkick users who visited the fitting room area to try on clothes was more than double for those who received the shopBeacon messages versus for those users that didn’t receive the message.



“We’ve found that focusing on the customer and creating engaging experiences is core to customer satisfaction, and that translates into better sales. So we were very excited about these results from Shopkick’s shopBeacon experiment,” said Joe Megibow, chief digital officer at American Eagle Outfitters.



According to Megibow, Shopkick has helped American Eagle Outfitters test and roll out new, innovative ways to interact with our shoppers.



“We found that being able to offer small, timely rewards for trying on clothes dramatically impacted behavior, and we love creating opportunities for our customers to experience our clothes and our brand,” he said.