In-Store Media

Another high-end designer is making a limited edition pit stop at a mass market retailer. This time it's Kohl's, which plans to offer a line from Thakoon Panichgul this fall.

The designer will work on the seventh installment of the retailer’s DesigNation limited-edition collection. Thakoon is a fashion industry favorite and he visited London to inspire the capsule of misses apparel that will be available exclusively at Kohl’s and Kohls.com beginning fall 2015.

Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

Kmart is taking its long-running affiliation with March of Dimes to a new level this year with the help of America’s fiercest fitness expert.

Center City, Pa. -- X Team International, an international alliance of retail real estate advisors, announced that partner MSC Retail has completed a lease transaction with New Balance Experience Store at 1615 Walnut Street in Center City.

The new 2,200-sq.-ft. ground-floor retail space is located on Philadelphia’s leading high street, and will sit alongside The Apple Store, Urban Outfitters and Free People. It opened on April 1.

AT&T has opened one of its largest stores yet, a 9,000-sq. ft. location on Boylston Street in Boston.

The store, which is just a few steps away from the finish line of the Boston Marathon, sets itself apart with an all-glass front and space that spans two floors. A Boston flavor is prevalent throughout the space, starting with an oversized Boston Marathon-themed mural.

Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.

San Francisco - Shopping activity in March 2015 was relatively flat compared to the same month the prior year, yet rebounded from a lethargic and wintery February. According to new monthly benchmark data from Euclid Analytics, traffic declined less than expected year-over-year due to holiday shopping for an early-April Easter.

In-store engagement improved significantly year-over-year, as consumers’ desire to spend re-emerged after a subdued winter. Euclid estimates sales growth in the following retail verticals of:

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy.