North Face offers mountain workouts

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

The company is joining with November Project, the grassroots fitness group spreading free workouts and high-fives wherever they go, to invite athletes of all levels to set a goal and step up their training with expertly designed sport-specific workouts. Training events will be hosted Tuesdays and Thursdays in each city at 6:30 p.m. rain or shine.

Athletes of all levels can sign up for events online at www.thenorthface.com/mountainathletics or through the Mountain Athletics App for iOS. Custom sport-specific training programs are also available online and through the Mountain Athletics App where athletes can share their goal, watch athlete exercise tutorials, track progress and earn badges.

Customers can also check out www.thenorthface.com for other digital information, apps, social media links and blogs related to Mountain Athletics.

The North Face brand is owned by VF Corp.