Sportsman's Warehouse is trying to increase its appeal among women with a promotion aimed at outdoorsy ladies.
The retailer plans to host its 5th annual Ladies' Night on March 26.The company says the event will celebrate the growing number of women who regularly participate, or are just becoming involved in, outdoor sports such as hunting, fishing, camping and shooting.
"We are thrilled to host this great event for its fifth year. We continue to engage our ever growing female customers who range from beginners to avid outdoors women," said Karen Seaman, CMO at Sportsman’s Warehouse.
The evening, which the retailer plans to promote in-store and online, will feature educational seminars and clinics, contests, drawings, raffles, games, free food and beverages and in-store specials. Events will include everything from shooting sports seminars to Dutch oven cooking demonstrations.
Sportsman's Warehouse serves outdoor enthusiasts at more than 52 stores in 18 states.