Virtual assistants help promote sweets in Belgian supermarkets

Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.



The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.



“The Virtual Assistant Ultra has proved to be a great asset to our marketing as it takes up a relatively small area of valuable shop floor space,” said Frank Hoeckx, in-store activation expert at Mondelēz International. Thanks to its dimensions and weight, and the fact that the device is on wheels, it can easily be transported in a small van by one merchandiser. This made it budget friendly and easy to roll out for us.” The Virtual Assistant has real stopping power in-store and we see it as way of creating an event that delivers real sales results.”



Tensator Group CEO Ben Gale said that consumers have become “de-sensitized to traditional marketing methods, so it is important to us to ensure that brands can interact as much as possible with their customers in-store.”