Soft Surroundings enhances customer experience with Ambius scenting

Reading, Pa. -- Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.



“As we continue to expand with retail stores across the country, we want to create a memorable and lasting experience for our in-store customers,” said Rachelle Joslin, operations coordinator for facilities, Soft Surroundings. “Smell is the most powerful of the five senses and we have worked with Ambius to find the right scent and delivery option to enhance the customer experience.”



Ambient scenting is the distribution of a scent throughout a space. Commercial applications can include selling a scented product; associating a scent with a brand, experience, product or service; and remediating an odor. According to a study by the Scent Marketing Institute, scent can increase positive product ratings by 25%. Nike found that the addition of scents in stores increased intent to purchase by 80%, according to Ambius.