In-Store Media

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

A new concept from Jockey International, Jockey Bra offers shoppers an innovative shopping experience. The 1,170-sq.-ft. store, at Woodfield Mall, showcases Jockey’s revolutionary “volumetric” fitting system, which is designed to eliminate the frustrations associated with traditional bra shopping.  

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.

Jo-Ann Fabric and Craft Stores is partnering with FabricTraditions, a leading producer of printed fabrics for the home sewing industry, to bring the Creating New Traditions collection of fabrics made entirely in the United States to all Jo-Ann stores nationwide and Joann.com.

FabricTraditions will donate a portion of sales to The National Military Family Foundation.

With usage of electronic cigarettes on the rise, a new study by e-cig manufacturer Mistic contends the majority of Americans are not opposed to second hand vapor.
 

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

Nashville, Tenn. – Kirkland’s Inc. reported improved year-over-year net sales for the full fiscal year 2014 but a decrease in the fourth quarter. Net sales increased 2.7% to $460.6 million during fiscal 2014, compared with $448.4 million the prior fiscal year, while same-store sales rose 0.5%.

During the fourth quarter, net sales decreased 4.2% to $156.1 million, compared with $162.9 million in the previous fourth quarter. Same-store sales were flat.