In-Store Media

Chicago -- Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.
 

Join Chain Store Age on Thursday, March 14, at 2 p.m. (Eastern) for a free Webinar, sponsored by Microsoft, on how to use digital signage solutions to improve customer engagement, improve brand awareness, target specific audiences, and quickly update messages — all while reducing costs and driving sales. Also, see best-practice examples of how retailers are leveraging digital signage for their competitive advantage.

The speaker, Jeff Collard, president of Omnivex Corp., is a leading authority on the use of digital signage in retail.

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

Austin, Texas -- Schlotzsky's has signed the brand's largest franchise agreement in more than 40 years, entering into a partnership that calls for more than 170 Schlotzsky's locations throughout California. The company, which currently has more than 350 locations worldwide, plans to have upwards of 700 locations by 2016.
   
Each of the new restaurants will feature a new, contemporary design and an upgraded service model in which crew members hand-deliver food to the tables.

New York -- J.C. Penney has set a March 15 launch date for the debut of its Joe Fresh in-store shop concept. The Canadian fast-fashion apparel brand will be presented in dedicated shops, ranging from 750 sq. ft. to 2,500 sq. ft., in nearly 700 J.C. Penney stores.

The Joe Fresh collection will focus on modern basics for women, with everything priced under $70, according to J.C. Penney.

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

Jim Farrell has joined Stratacache’s interactive media subsidiary enVu to lead the sales effort for a new gestural ad network with intriguing retail applications.

Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit and will focus on cultivating a successful sales and customer service team.

Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
 

CHICAGO — Retail executives are moderating their expectations for 2013 following uneven sales in December and January, according to a new survey of CFOs by professional services form BDO USA.

WASHINGTON -- American Eagle Outfitters has expanded its partnership with the Student Conservation Association to engage students in service to America's national parks.