In-Store Media

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

New York — ProHealth has signed a lease for a 10,913-sq.-ft. location at an endcap of the 187,650-sq.-ft. Glen Oaks Shopping Center in the Glen Oaks section of Queens, according to The Feil Organization, the center’s owner and manager. The lease brings the open-air center to 99% leased.

The medical services provider is renovating the façade and expanding the existing space to increase its frontage on Union Turnpike. ProHealth expects to open in March.

Zappos Couture’s website has a new look thanks to new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.