A new way to connect with Canadian Shoppers

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

"With all the products in the magazine available in our supercenters, Walmart Live Better lets us engage and inspire customers with ideas, tips and tricks that they can truly apply in everyday life. Giving this magazine to our customers for free is another way for Walmart to say 'thank you' to the millions of Canadians who shop with us every week," said Emma Fox, Walmart Canada's chief marketing officer. "The Walmart Live Better magazine fully delivers on our brand promise of 'save money, live better.' We know that our customers' needs extend beyond price. They are continuously on the look-out for everyday inspirations to help them and their families live better."

The print edition of Walmart Live Better, which is produced by the Custom Content division within Rogers Media, will be published six times a year, while the website will be updated regularly with exclusive, added-value content. In addition to print and digital, readers can engage with the brand through social media properties such as Walmart's Facebook page, the Live Better Pinterest page or Twitter via Editor-in-Chief Sandra Martin.

The first issue of Walmart Live Better has a food section with more than 30 recipes. A home and life section offers tips for reclaiming the outdoors with colorful, affordable backyard decor and gardening ideas. A health and beauty section includes tips for allergy relief, use of supplements, a make-up bag overhaul, and a makeover of Katie Schulz, Walmart's Mom of the Year. There are also seasonal fashion tips for kids and mom throughout the first issue.

"Walmart Live Better is really about making inspiring ideas accessible, attainable and affordable to Canadians. The unique partnership brings Canadians a fresh and informative multiplatform magazine," said Christopher Loudon, Publisher of Walmart Live Better.

Walmart operates 375 stores in Canada and serves an estimated one million shoppers per day and its Web site attracts more than 250,000 visitors daily.

Rogers Media is a division of Rogers Communications, a diversified media company that operates television and radio stations throughout Canada and also owns the Toronto Blue Jays professional baseball team.