In-Store Media

PURCHASE, N.Y. — Pepsi has unveiled a new single-serve bottle, marking its first design update since 1996.  The new bottle will be rolled out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years. 

The Scan & Go system Walmart introduced last fall in Northwest Arkansas and Atlanta has been expanded to six new markets.

The Associated Press reported this week that Walmart’s Scan & Go program, initially available in about 70 stores in two markets, has been expanded to 200 stores in new markets including Dallas, Houston, Austin, Denver, Portland and Seattle.

The system enables shoppers who download an app to scan items with their smartphones and then pay at self-checkout terminals by scanning a code that displays on their smartphone screen.

OAK BROOK, Ill. — Ace Hardware has launched a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service. 

The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

Oak Brook, Ill. -- Ace Hardware said Tuesday it has unveiled a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service.
 
The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

From mobile wallets to QR codes to apps, Macy's is making all the right moves

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

NEW YORK — Macy's has added chef, restaurateur, author and television star Stephanie Izard to its Culinary Council, an exclusive team of the country's finest chefs who serve to inspire the way Macy's customers shop, cook and eat at home. A James Beard Award nominee, Food & Wine "Best New Chef" and winner of Bravo's "Top Chef" (Season Four), Izard will serve as an ambassador for Macy's Home department alongside fellow Macy's Culinary Council chefs including Rick Bayless, Cat Cora, Nancy Silverton, Ming Tsai and Wolfgang Puck. 

NEW YORK — Macy's has announced Teen Vogue as the latest fashion-forward collection to launch exclusively in Macy's Mstylelab department. Aimed at the most discerning teenage fashionistas, Teen Vogue will bring Macy's customers the latest trends from the combined fashion eye of Macy's and "Teen Vogue." The collection will be available in approximately 150 Macy's stores nationwide and on macys.com this March. 

NEW YORK — Macy's exclusive new MADE Fashion Week for Impulse collection is now available at 150 Macy's stores and online at Macys.com. Inspired by New York's MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, MADE Fashion Week for Impulse combines fashion, music, art and pop culture, reflecting the unique street-style of today's tastemakers. 

AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.