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In-Store Media

  • Toys ‘R’ Us launches multichannel Special Olympics campaign

    Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

  • Survey: Moms influenced by coupons

    Chicago - An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products. Conducted by online community Womensforum.com, the "Womensforum.com Supermarket Moms Survey" of 2,200 moms also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.

  • Ace Hardware hits the road on award tour

    In celebration of seven straight years winning "Highest in Customer Satisfaction with Home Improvement Retail Stores" in the J.D. Power Home Improvement Retailer Satisfaction Study, Ace Hardware is kicking off its first-ever J.D. Power Award Neighborhood Tour across the country.

  • Customers at Marc Jacobs pop-up will pay with social media savvy

    Plans for the fragrance division of Marc Jacobs to open a pop-up in New York City’s SoHo neighborhood are not terribly unusual. But the type of currency the shop will accept is.

    The Daisy Marc Jacobs Tweet Shop, which will be open during New York Fashion Week, from Feb. 7 to 9, will trade in social currency instead of money.

  • Modell’s CEO Mitchell Modell goes virtual for Super Bowl

    Modell’s CEO Mitchell Modell will be extending a personal welcome to Super Bowl fans who visit the flagship store in Times Square, N.Y., via the Tensator Virtual Assistant. The company has invested in the interactive digital signage to personalize its brand and reach out to customers in more than 10 languages.
     

  • ‘Virtual’ Mitchell Modell welcomes shoppers to Modell’s Times Square flagship

    New York -- Modell’s Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet customers. The image is provided via Tensator’s “Virtual Assistant” digital signage solution, which creates the illusion of a real person.
     

  • Marc Jacobs pop-up will accept social media, but not cash

    New York -- The fragrance division of Marc Jacobs will open a pop-up in New York City’s SoHo neighborhood that will trade in social currency instead of money. The Daisy Marc Jacobs Tweet Shop will be open during New York Fashion Week, from Feb. 7 to 9.

    According to reports, all transactions at the pop-up will be carried out based on customers’ use of the hashtag #MJDaisyChain across Twitter and other social media platforms. Shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.

  • Do You Care About Your Customers?

    By Stacy Adams, VP marketing, mBlox

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