Lowe's, Valspar paint a new partnership

MINNEAPOLIS — Lowe's has teamed up with Valspar to launch an expanded paint program to serve the needs of the professional painter. The program includes a comprehensive lineup of Valspar-branded professional grade products in multiple formulations and finishes that simplifies paint selection while delivering on the durability and performance requirements of professional painters. Based on extensive input from pros, the Valspar Pro program also expands in-store support through custom tinting and color matching services, small batch mixing as well as direct shipping, volume and value pricing.

“Valspar is pleased to create a best-in-class retail experience for professional painters,” said Howard Heckes, Valspar’s senior vice-president of global consumer. “We believe this program at Lowe’s provides a compelling alternative to standalone paint stores by delivering quality professional paint products at an everyday low price with the added convenience of one-stop shopping.”

While Valspar has served the professional paint market for many years, this new program substantially increases the depth of products and services it provides in more than 1,700 Lowe’s retail locations nationwide. Professional painters will benefit from Valspar Pro’s easy application, uniform appearance, consistent hide, reliable touch-up and factory tinting, all of which reduce time on the job site and deliver a higher quality finished project. The program is also supported by a new mobile Web application at www.valsparpro.com that provides essential information and application advice on various formulations and finishes.

Valspar Pro officially launched in Lowe’s stores March 25 and features the “Pro Challenge,” a series of more than 300 events taking place in various Lowe’s retail locations throughout the U.S. The “Pro Challenge” will showcase the performance of the Valspar Pro paint lineup, provide application advice and other painting tips for pro painters.