In-Store Media

Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

New York -- Lululemon Athletica signed leases to open two new stores in the Soho section of downtown Manhattan, including its first-ever freestanding store for men, The Real Deal reported.

The men’s store will be located at 127 Prince Street. The women’s store will take space at 125 Prince Street.

Lululemon is on track to open some 45 locations this year.

Lancaster, Pa. -- Auntie Anne’s Pretzels, the 1, 600-unit global franchise, has entered into a partnership with Meijer. In August, Auntie Anne’s opened its first Meijer franchise location, in Fort Wayne, Indiana.
 
Auntie Anne’s will continue to build its partnership with the Grand Rapids, Mich.-based retailer with two stores currently in the pipeline. The first is slated to also open in Fort Wayne later this year, with an additional location planned for Michigan in 2015.
 

By David Ashen, dash design

Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?

As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

The new offerings are branded as RetailMeNot Circulars and RetailMeNot Showcase and are part of the company’s portfolio of solutions designed to help retailers and brands increase sales and grow awareness.

Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.