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Social Media

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • PureFormulas.com appoints new CMO

    MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.

  • Survey: Mail carriers and neighbors most forgotten at holidays

    Portland, Maine -- CashStar found in its latest survey that nearly 56 million adult online Americans are likely to forget to buy a gift for their mail carriers and nearly 44 million are likely to forget to buy a gift for their neighbors.

    The survey, conducted online nationwide by Harris Interactive on behalf of CashStar, examined when online American adults remember to buy gifts and who they end up forgetting.

  • Staples ask small business to join its network

    FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

  • Social media and mobile takes up bigger chunk of marketing budget

    Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

  • GGP plays Santa with ‘12 Days of Gifts’ sweepstakes

    Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

    Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

  • New Denny’s in Las Vegas has in-house wedding chapel

    Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

  • Exclusive: Black Friday vs. Cyber Monday: Who won the buzz?

    New York -- The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

    View SAP’s sentiment-tracking infographic here.

     

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